About Us

We are a clean and effective skincare brand founded to help people achieve healthy and beautiful skin, using the highest quality of natural, organic, and sustainably sourced ingredients. Our Founder, Carmen Laines, is a licensed esthetician, cosmetologist, and massage therapist with 14+ years of experience in the skincare community, helping clients resolve their skin concerns. My daughter, Nicole, who is fresh out of esthetician school, recently joined the business. Nicole was inspired to become an esthetician by my thriving career and skincare knowledge. Today, the mother & daughter duo are building the brand.


Feel-Good Skincare
Our mission is to help people build a positive relationship with their skin, one  product at a time. We do this by using high-quality ingredients sourced from nature and infused with science for natural radiance, hydration, and overall well being. We believe in empowering people through self-care – and we’d love for you to be part of our journey!

Natural Ingredients
Our skincare line is made with natural ingredients that are selected for their effectiveness, potency, and gentle nature. Offering a high level of hydration along with rich-antioxidants, plant-derived oils and extracts, and highly beneficial ingredients such as AHA’s & BHA’s that create a one-of-a-kind experience for your skin

Esthetician-recommended
Our skincare products are created by an esthetician with over a decade in the industry and are used in treatment rooms across the country. From her customized facials to her signature home care line, clients are already seeing real results