ABOUT US 

Our Story


Welcome! We are a clean and effective skincare brand founded to help people achieve healthy and beautiful skin, using the highest quality of natural, organic, and sustainably sourced ingredients. Our Founder, Carmen Laines, is a licensed esthetician, cosmetologist, and massage therapist with 16+ years of experience in the skincare community, helping clients resolve their skin concerns.

“I’ve always been passionate about skincare. When I became an esthetician, I discovered that the products on the market often gave me a headache from the fragrance. Plus, most of them are made with ingredients that just didn’t align with my values – and they weren’t affordable either! So I decided to start CARMEN LAINES SKINCARE so that everyone could have access to skincare that was affordable and of amazing quality. We want to give you what I didn’t have when I was an esthetician: affordable but amazing quality products that work with your skin instead of against it.

The first product I curated, which was free of harsh chemicals and other synthetic ingredients, delivered amazing results without giving me headaches. With the impressive outcome, I curated more products that helped several clients clear their skin problems and achieve a softer, healthier glow. In 2020, several estheticians reached out to me to find out if we could curate more products for their use and we launched a wholesale line for professionals.

My daughter, Nicole, who is fresh out of esthetician school, recently joined the business. Nicole was inspired to become an esthetician by my thriving career and skincare knowledge. Today, the mother & daughter duo are building the brand.

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